Design w/Chon: Direct Mail Promotions

Back from vacation and as always playing catch up for the week that I was gone. It's good to be back since I was vegging way too much in the sun and eating way too much. Time to get back to normal and continue with posts to inspire you all. One last client project work to post, and then I will be moving on to the creative posts related to decor and wedding and whatever else pleases me... :)

This print project has been done for awhile. It just took some time for me to get it up. The My Travelscape business cards for Nisha turned out awesome (click here to see), and the stationery/promotional letter to promote the start & reveal of her new business venture was subtle, personal and clever for being a direct mail piece.

One thing about direct mail is that people get a lot of junk in the mail, and most of the time, it goes unnoticed and advertising money goes down the drain. So how does one stand out without looking like everything else in the mail? Personally, I toss everything, but the ones that I do happen to investigate further happen to look like personally addressed stationery in a formal envelope. There is one specific company that does this well, and I always seem to open their mail – Tiffany & Co. With that in mind, Nisha at My Travelscape is all about personalization and catering to her client's travel needs so I thought it would be perfect to use that same idea for her direct mail by combining her company's stationery and direct mail promo. In turn, it also cut down printing costs since we printed everything on press all at once.

For the direct mail promo, I wanted it to look natural as possible to the human touch. Visually, I wanted all the elements to come together and feel as though Nisha solely wrote, collaged and sealed this letter to her potential clients. To achieve this, we went with a stationery-like size, A6 envelope with a quaint letter-sized paper (6" x 8.5"), used a handwritten font with a lot of character to communicate her message, and blind embossed & spot varnished the polaroid photo to give it the tactility of a "real" polaroid. The only thing that really needed hand production from Nisha was the attachment of her business card with a paper clip and to seal and address the envelopes. She was sending these out to around 250 close friends and family to spread the word of My Travelscape.

This next direct mail insert/promotional flyer was a quick job for Pure Dental Spa. (Click here to read more on Pure Dental Spa.) Dr. Rajul Patel needed an easy, informational flyer that she could use and easily hand out to her customers to spread the word of her new dental office, new patient incentives and communicate her brand. She needed a mass quantity of 5000 double-sided card stock flyers in 8.5" x 5.5" size which can be used for direct mail or handouts. For the overall design, I maintained her identity & brand essence and highlighted all the key points about her dental office to attract potential new clients.

{Direct Mail Promotions designed by Chon}