Design w/Chon: Hasana

Just right before I went on vacation to Aruba, my schedule was swamped with new work for a new client – The Apareció Foundation. The foundation's mission is to provide mentoring, academic support, and scholarship programs for high-potential, low-income women in Chicago Public High Schools. It's all about empowering young women of today to become leaders and impact changes in their lives and future. I think it's a great cause, and I am very honored to work on a new project that The Apareció Foundation has developed, Hasana Inc.

Hasana represents a luxury, lifestyle brand with great accessories and handbag designs for the fun, classic and feminine girl of today. The Hasana Collection has clean, happy and bright colors, inspired by the Dutch Caribbean island of Curacao.

And guess what is sooo wonderful about the Hasana line?... You don't have to feel guilty about splurging on great, designer jewelry, because 100% of the proceeds of the sales from the Hasana collection directly benefits The Apareció Foundation (a nonprofit organization that raises funds towards educational grants and program for low-income, high-potential Chicago Public High School female students). Every penny. Every dollar. Benefiting education.

There were several projects that I got to oversee, design and guide the overall art direction to Hasana's marketing materials are seen below. A 16-page Look Book highlighting nine different collections of jewelry, the website which is live, but pages are still in development, three Event Posters for the launch party, and 9 different informational cards defining the inspiration and designer for each collection of Hasana. I wish I could take credit for the photography, too, but these stunning images were taken by Amaris Granado.

Look Book

So don't be shy everyone, if you love what you see in the Hasana Collection, visit HasanaCollection.com. Hasana is perfect for any occasion and can be enjoyed all season long! The website and purchasing of products is still in development, but you can contact them at inquiries@hasanacollection.com or just email me, and I can certainly get you in touch with the right people. ;)

Visit Website – HasanaCollection.com

Event Posters

Informational Cards

{Look Book, Website, Poster & Cards designed by Chon}

To learn more about the The Apareció Foundation, and how you can help, please visit www.AparecióFoundation.org