So this is one of the many things that I have been up to in the world of Design With Chon. My newest wedding client, Stephanie + Justin, came to me to help them visually define their special day which is only a few months away – 11.11.11. Stephanie already had her colors defined, selected her key vendors such as church, wedding dress, venue, cake bakery and florist, but she was unsure what statement or visual theme that she wanted her guests to take away from her wedding day. In addition, she wanted the invitation + event collateral (escort cards, program, table #s) to be visually branded into one umbrella idea. And that's where my design eye came into play.
After I had my first meeting with Stephanie, I essentially knew what she was going for, and instantly, the ideas were brewing in my head. I always get excited for new creative projects like these. Immediately, I jotted some notes into my notebook. I love to think about the bigger picture and think + design all the way down to the little details such as the escort card on the table.
Before I even began designing the invitation set, I started with a moodboard as usual to make sure the client is on board with the design direction. This wedding is in November, she had fall-like colors, but she didn't want an Autumn, leaf theme. She wanted to embrace certain rustic elements, but rather communicate elegance, sophistication and have it be warm + inviting for her guests. And my design solution to her visual concerns was "An Enchanted November" wedding theme.
An Enchanted November
Main Colors: Mocha + Golds
Accent Colors for Contrast/Pop: Cranberry Red + Orange Marigolds
Texture + Interest: Rustic sophistication, embracing nature elements, but richen them with warm, bold hues in florals + textural linens, allow for drama by creating height and dimension with flowing, suspended forms like red Amaranthus floral and structural branches like Manzanita or Curly Willow for the centerpieces. And to top all these visual layers off, add some glitz with jeweled, crystal chains for embellishment.
Invitation: Incorporate nature elements, wedding color palette, wedding date - 11.11.11, the Letter "H" and the glitz will come through with the pearlescent paper stock.
For the invitation + wedding day event collateral, the key defining element that will be branded across all wedding components is the "H" monogram which stands for the groom's last name. To make it as unique as possible for Stephanie + Justin, I deconstructed the letter "H" by replacing the connecting bar with a graphic branch. I created depth and interest by playing with rich, deep gradients composed of the mocha + cranberry hues. The 11.11.11 date is written in a classy, but in a not-so-stuffy script typeface below the monogram in the invitation set.
[Monogram + Invitations Set ©2011 Design With Chon]
The main invite is a one-folded card with a loose, self mailer RSVP card. For the typography, I wanted it to be soft + bold, and have it flow + move by using different opacity levels. Also, I broke it up by having the information across two pages.
The full invitation set is going to be printed in 4-color process on a warm, champagne, pearlescent paper stock. The tonal ranges of the deep red + chocolate gradient will be contrasted and perfectly balanced by open areas of the iridescent, glitz-like paper. Not reflected in the image above, but see where the white areas are, imagine it in the pearlescent paper in its place. And it's all going to be housed in an opaque, chocolate, square flap envelope. For the envelope, we are either going with white foil stamping for the return address, or a custom, rectangular label that will wrap around the left edge of the envelope (not seen above).
Stay tuned for the final printed product in roughly two weeks! It's going to look even more spectacular.
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