DWC Work: My Travelscape Postcard Flyer

Here's a real recent + quick project that I developed for my client, My Travelscape, a boutique travel agency that can be your "one-stop-shop" for all your travel needs. It's been over a year since I developed the logo + brand identity for Nisha at My Travelscape, and I was excited to work on the next advertising material for her company. The brand image of My Travelscape is fun and when I first created the travel icons (airplane, cruise liner, hot air balloon + scooter) to help communicate her line of travel services, I knew they would come handy and serve me well in expanding the visual message to her audience.

As soon as Nisha came to me for her business flyer, I knew right away what I wanted to do. Obviously, I had to keep in mind that this was going to be a more economical budget compared to our last projects such as the thermography business card, lenticular luggage tags or the embossed + spot varnished DM letter, however, the concept and design of this project doesn't have to be compromised due to a lower budget.

Instead of offset or any other specialized print services, we went with Digital printing on standard cardstock paper that was already available in the printer's shop and chose a standard 5"x7" size design which doesn't require any type of custom dies or binding. All of these choices for production are pretty straight forward, but it's the design that makes the printed product stand out. Have a look!

This is a 4-color CMYK job, but we made it look 2-PMS color postcard. The main brand color of My Travelscape is a PMS 321U (a deep green turquoise hue), and played with that color value and a 50% shade of it for the cover design of the postcard flyer.

For the cover design, I was inspired by the look of a vintage world map with the latitude and longitude lines and thought this was the perfect application to superimpose the travel icons to convey My Travelscape's booking services. For the reverse side, I embraced the border design as seen in old school air mail and merged it with a personalized postcard message as though it was thoughtfully written from Nisha at My Travelscape to her addressee.

To further communicate Nisha's knowledge of top travel destinations, I created custom travel stamps to highlight prime vacation spots that she has experienced in her own travels. It creates a visually tactile space, and it's sure to catch the eye of the reader.

[Postcard Design ©2011 Design With Chon]

This may be your standard sized 5x7 postcard with pretty basic printing, but it has a visual punch with bold color, unique tailored design + typographic details. If you're wanting to elevate your businesses visual communications from either an ad placement to a brochure, there is a reason to come to Design With Chon for design services. I bring a fresh eye to what you can do to make your business visually stand out from fellow competitors.