The first project is an announcement invitation for The Apareció Foundation with a charity event that was hosted last month called Diamonds in the Rough which showcased the Hasana luxury jewelry & accessory line. The overall design of the invite reflected the name of the event. Beautiful gems of jewelry were showcased and juxtaposed against roughage of dried branches and foliage. The one-folded invited was printed on a pearlescent off-white paper to match the sunburst orange A2 envelope. Coincidentally, the iridescent paper also gave the jewelry that extra little sparkle especially to the teardrop crystal necklace on the front.
And here, I have a logo and business card that I was lucky to design for a good client and friend for her new business, The Evaluation Collective. Her type of business is analytical, and it deals with lots of research, statistics and evaluation which is the opposite of my field that is creative and uses the right-side of the brain. As a result, the design of her logo reflects a graphic interpretation of the brain and highlights the scholastic, left-side of the brain. The cards was printed in 2 PMS colors on Strathmore 130 cb paper. On the back side, the left side of the icon and the word "evaluation" was debossed to give emphasis on the meaning of the business.
To learn more about The Evaluation Collective, and what it can do for the improvement and functionality of your business, visit evaluationcollective.org or email Brandy personally at brandy@evaluationcollective.org
{Announcement Invitation, Logo & Business Card designed by Chon}
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